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Fundamentals of marketing.

Wednesday 13 March 2019 | 13:00 GMT | Richard Mayer

This webinar will provide an understanding of the principles that underpin and guide modern marketing. The webinar will cover the core concepts, skills, knowledge, processes and capabilities that are required to successfully support, manage and deliver organisation success. Today, for most companies, customers are driving the buying process more and more. Understanding customer behaviour, managing customer journeys, delivering customer value and demonstrating ROI through coordinated marketing management are all key features of marketing today.


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