Marketing for good: Think of consumers as friends

Tue, Jul 31, 2018 1:00 PM BST{LOCAL_TZ}



Marketing for good: Think of consumers as friends

Tuesday 31 July | 13:00 BST | Alistair Green

Many marketers want to use marketing as a force for good but it's not as easy as it sounds. In this webinar Alistair takes us through his proposition to shift from marketing to meet business targets to marketing that is good for the consumer. He evolves a current marketing model to fit modern age and ends by discussing how he helped UK fashion retailer, River Island with their award-winning #labelsareforclothes campaign.
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