Brand Travel: Ensuring your Global Success.

Tuesday 21 November | 13:00 GMT | Allyson Stewart-Allen

Join us for this engaging webinar with CIM Fellow Allyson Stewart-Allen, CEO of International Marketing Partners, when she’ll be exploring the good, the bad and the ugly brands that have experienced international fame – and sometimes fortune – in the face of cultural differences. Hear what Starbucks, Tesco, Umbro, M&S and countless others can teach us about overseas brand travel to ensure your geographic expansions will be successful.


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