3BL Media ‘Best Practices’ Webinar JetBlue Sets New Course in Sustainability Reporting

April 19th at 11:00 AM ET

JetBlue is set to revamp the way it discloses sustainability data to the global investment community and shares the airline’s corporate citizenship stories with a broader consumer audience.

Join 3BL Media for a free webinar featuring JetBlue Head of Sustainability Sophia Mendelsohn, April 19 at 11 a.m. ET.  This event is appropriate for sustainability and corporate social responsibility (CSR) practitioners, as well as corporate communications professionals.

“This year, we have totally revamped our annual Environmental and Responsibility Report, nixing the traditional report and moving it online via a dedicated microsite,” said Sophia Mendelsohn, Director of Sustainability for JetBlue. “Given feedback from our key stakeholders over the past few years, we’ve split our report into two. One will be featured via the dedicated microsite focusing on our corporate responsibility stories and the other will focus on material info and will be published as a white paper according to Sustainability Accounting Standards Board (SASB) guidelines. We are one of the first companies to report according to SASB standards.”

In the April 19 webinar, Mendelsohn will describe how JetBlue set its sights on customers, crewmembers and investors as key audiences, and how it plans to actively share content with all constituencies in diverse yet easy-to-digest formats.

3BL Media CMO Dave Armon will act as moderator for the webinar, which will be followed by a live question-and-answer session.

About 3BL Media

Founded in 2009, 
3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups.  Visit us at CSRwire.com, Justmeans.com, SocialEarth.org, ethicalperformance.com, and 3blmedia.com.

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